Alexander Cordeiro
An interview with
“So, how did you get into doing hair?”
“Honestly? I just loved working with people. It’s interactive, it’s creative, and it felt natural to me. And it’s fun doing something you’re really good at… especially when it makes someone happy.”
“What’s your approach to hair? How do you decide what works best?”
“It’s about collaboration — we build it together. I ask questions, get your input, and involve you throughout the process. I’ll have you look, feel, and share what you think as we go. It’s about creating something that feels like you — balanced, effortless, and right for your life.”
“What’s your work like as a brand ambassador?”
“It’s busy, but happens organically as you grow as a content creator. GA.MA Professional reached out to me three years ago now, right when they started developing their North American team. The company is of Italian lineage, and based in Argentina, so I was a fabulous fit for the role. They’re incredible!”
“Your menu is so simple — was that intentional?”
“Totally. I get choice paralysis too. When I see twenty options, I freeze. I know clients feel this too, plus they’re afraid of booking the wrong service. I wanted the experience to be simple and easy, starting with the booking process.
“What’s the story behind the name SALT?”
“I’m Brazilian, and my business partner is Caribbean. We both love lounging by the pool, and sipping margaritas in the shade, baby! Your hair in the breeze. You know that beachy, light hearted energy? SALT is that feeling.
“What kind of experience do you want clients to have here?”
“Relaxed. Taken care of. Like you’re hanging out. I want you to feel like everything’s handled- you just sit, sip something, chit chat… read a magazine, listen to some bossa nova and enjoy the process. Sometimes clients “work from home” from my studio. I love that.”
“What’s next for you and CORDEIROstyling?”
“CORDEIROstyling was my first step into working independently. I’ve since co-founded SALT, a boutique hair studio in Toronto, where I’ll continue building on everything CORDEIROstyling was created to represent: thoughtful hair, collaboration, and a personal experience.